New Fade Defy
Designed specifically for the 14 million women in the UK who colour their hair, Fade Defy dramatically reduces fading on coloured hair using brand new technology.  The shampoo and conditioner also restore vitality and shine to the hair, helping to keep that just coloured look for longer.  Follow with the Daily Colour Lock leave-in conditioner which seals in the colour to help it last longer.  In fact VO5 Fade Defy retains colour up to five times as long as an ordinary colour protection system.

New  Absolute Blonde
To perfect, protect and brighten natural or highlighted hair, Absolute Blonde shampoo and conditioner with Fade Defy technology, help to remove dull tones and brassiness caused by the sun and minerals in water to leave hair looking brighter, vibrant and shiny.  Follow the shampoo and conditioner with Brightening Crme, a lightweight leave in conditioner to neutralise brassy tones, helping to keep blonde hair bright and clear.