The Alberto-Culver Company throughout its history has demonstrated every year its ability to sustain and build powerful brand names. In the US the company's original and flagship product, Alberto VO5 Hairdressing is still the market leader in its category after 45+ years on retailers shelves. The brand name established due to the products ingredients of five vital oils. 

Overall, the company ranks number two in the UK haircare market and constantly brings new and innovative products under its global brands that will help meet consumers every day beauty needs.

Beyond growing existing brand names, we've created an environment where innovative new ideas can surface and be acted on quickly. From the internally developed VO5^® Fade Defy and Absolute Blonde, an exciting new line to prevent colour fade we are constantly looking for unmet consumer needs and building brands to satisfy those needs.