With over 50 years experience in making great hair care and styling products, the VO5® range has something to suit all hair types, styles and looks.  VO5 shampoos and conditioners incorporate a unique blend of 5 vitamins and added shine boosters to leave hair 5 times shinier, smoother, stronger and more manageable from the very first use*, leaving hair looking and feeling vitally alive.

Now VO5 introduces New Fade Defy with breakthrough technology to help protect your hair colour for longer.  This new shampoo, conditioner and daily colour lock work together to form a barrier inside each hair to help lock in colour for up to five times as long.  New VO5 Fade Defy is available nationwide.

*VO5 shampoo and conditioner vs. classic shampoo